Chapter I
Our Story
Behind Pantai Pantai is Chloé – a dreamer, a surfer at heart, and a curious soul always chasing sunshine and new horizons.
After six years working in marketing in Hossegor, Chloe felt the need for change – something more personal, more meaningful. She wanted to create a space where creativity could flow freely, where every piece would tell a story.
Memories of Mexico and Bali – places she once called home – started to resurface : the warmth of the people, the rythm of the waves, the simplicity of life by the ocean. She longed for that feeling again – a life without routine, guided by passion and the tides.
“At that time, I wasn’t feeling fulfilled in my work. I needed to create something on my own – something that felt alive. So I followed my instincts, quit my job, started traveling again, and found my way back to the waves.”
And that’s how Pantai Pantai was born in 2016 – A brand that grows with the seasons, the journeys, and the heart. At the crossroads of design, craftmanship, and a sunny way of life inspired by surfing, freedom, and the search for inner balance.
From vintage-inspired motel keychains to surfwear and kids’ collections, each piece carries a touch of wanderlust – and the promise of endless summer days.
Chapter II
Our Vision
Behind every collection lies the desire to design with purpose - to create pieces that feel good, look beautiful, and last through seasons and stories, celebrating effortless feminity along the way.
Passionte about product, design, and style, Chloe imagines feminine yet sporty pieces – beautiful, well-crafted, and always blending aesthetics, comfort, and quality.
“What I try to do with Pantai Pantai is create pieces that make women feel beautiful – pieces that bring them confidence and let them shine”
Pantai Pantai stands for small, carefully curated collections – but pieces that leave a mark. They surf on trends even before they appear : checkerboard prints, pastel shades, soft gradients, or playful piping details. Over the years, Pantai Pantai’s style has found its voice – one that surprises and evolves with every new drop.
"I’m always navigating between timeless pieces and those inspired by the trends of the moment. I’ve always loved fashion – my mom used to take me to the big Parisian department stores, and that’s something she passed on to me from a very young age."
"I always try to find the right balance in what I create – precise cuts, subtle tones, unique combinations. My goal is for a Pantai Pantai piece to be instantly recognizable, with a style and universe of its own – one that speaks to women who see and appreciate the subtlety and authenticity I try to bring."
Chapter III
Sustainability
Sustainability isn’t a trend – it’s simply the way we do things.
We’re not interested in creating products that don’t last. We don’t like cheap materials – That’s why at Pantai Pantai, we always choose natural fabrics or those with an exceptional hands feel.
All our swimwear fabrics are sourced in Italy, and we mainly use eco-designed ranges from our trusted manufacturers.
Our terry fabrics are woven in Portugal, close to our sewing workshop, and dyed to our specific shades – ensuring unique, exclusive colors for each collection.
All our keychains are eco-designed using a 100% bio-based material made from renewable resources such as corn and sugarcane.
We work hand in hand with three ateliers : one in Portugal, renowned for its high-end craftsmanship ; another in Spain, expert in printing ; and a third in Bali for more exclusive collections.
"I love working with our Portuguese workshop – they’re incredibly precise, and every product we create together turns out impeccable. In Spain, I found a skilled and super reactive partner, and in Bali, a small artisanal workshop that allows us to make very limited series. There’s something beautiful about creating textiles that way."
The creative and production process of a piece takes several months – from adjusting the fit to sourcing the fabrics, sewing, and finally going through quality control.
"I don’t feel the need to launch new drops every month. Instead I focus on creating pieces that people will desire for a long time – not because of an immediate trend, but because they represent a unique style that lasts."
Having an independant and responsible fashion brand in today’s economic context is a real challenge. It requires trust, patience and resilience.
"As long as I love what I do and keep having new ideas, Pantai Pantai will keep evolving. My customers mean so much to me – their support and encouragement truly keep me going."
Chapter IV
More than just a Brand
Pantai Pantai has become more than a fashion brand – it’s about connections, conversations, and meaninglful exchanges, both in the boutique and during our surf retreats.
"Since the beginning, Pantai Pantai has reflected my everyday life – travel, surf, sunshine. So organizing retreats around those passions felt like a natural extension – a way to share my world with women who love it just as much."
To follow the brand’s daily life – and Chloe’s journey as both entrepreneur and surfer – come say hi on instagram @pantai_pantai_